One Care and Bristol, North Somerset and South Gloucestershire Integrated Care Board (BNSSG ICB) have launched a new public information campaign, called ‘Meet Team GP’.
The campaign introduces and explains the various professional healthcare roles working in general practice – what they are, what they do, and how they help get patients the right care at the right time.
It covers roles such as paramedics; first contact physiotherapists; clinical pharmacists; physician associates; care coordinators and more.
The aim is to improve public awareness and understanding of these roles, so patients will understand why they may be offered appointments with one of these healthcare professionals instead of a GP, and accept these appointments.
‘Meet Team GP’ uses photographs, quotes and videos featuring real practice staff from BNSSG explaining their roles. The video case studies explain some of the roles, and how they provide patient care, in more depth.
As well as advertising on social media platforms, the campaign has packs for practices to use, including digital screen images and posters for reception areas.
Learn more about the campaign on BNSSG ICB’s microsite.