About the role

This is an exciting opportunity to shape a new role within One Care’s small and ambitious Communications and Engagement Team. You will work closely with the Director of Communications and Engagement and line-manage the Communications Assistant. We are looking for someone proactive and able to put ideas into action, who is happy delivering day-to-day, alongside thinking strategically.

This role will lead and deliver impactful communications and marketing initiatives across general practice in BNSSG and beyond. You will be responsible for developing and implementing a strategic communications and marketing plan that supports One Care’s priorities and enhances member engagement.

Key responsibilities

• Lead member communications and engagement strategies
• Develop tailored, audience-focused content using insights and feedback
• Champion two-way engagement through surveys, forums, and digital platforms
• Translate complex information into accessible messages
• Shape One Care’s marketing communications and campaigns
• Create engaging content across all channels
• Manage creative assets (photography, video, design, copywriting)
• Evaluate activity using data and insight
• Act as primary contact for media enquiries
• Develop storytelling opportunities to highlight impact and innovation
• Monitor media coverage and advise senior leaders
• Oversee website structure, content, and functionality
• Ensure accessibility, brand consistency, and data protection compliance
• Lead newsletters, GP bulletins, and regular communications
• Develop integrated communications plans aligned with strategic objectives
• Provide strategic counsel to senior leaders
• Draft briefing notes and backgrounders
• Drive brand awareness and consistency
• Lead planning and delivery of events
• Monitor and evaluate communications activity using KPIs and insights

Skills and experience required

• Degree-level qualification or equivalent experience in communications, PR, marketing, or journalism
• Proven experience in communications, marcoms or engagement roles
• Strong writing and editing skills
• Experience managing digital platforms and media relations
• Track record in strategy development and delivery
• Experience in brand management and evaluation techniques
• Understanding of the NHS landscape would be helpful

Benefits

• Generous and fair performance-based pay increment structure
• Enrolment onto a salary sacrifice private pension with Royal London, which includes employer contribution of 14.3% of your actual pay and flexibility on level of employee contributions with a minimum of 3%
• 27 days annual leave (plus bank holidays), up to a maximum of 30 days for long service
• Holiday trading scheme
• Enhanced family leave pay and paid time off for medical appointments, carer’s leave, fertility treatment, bereavement and emergencies
• Death in service benefit
• Employee assistance programme offering a range of mental health support including counselling
• Electric vehicle salary sacrifice scheme
• Social activities
• NHS discounts
• Cycle to work scheme

To apply, please either complete the application form on NHS Jobs or send a copy of your CV together with a covering letter outlining your interest and suitability for the role to people.services@onecare.org.uk